TRUST ME, BOLD & COLOURFUL EYESHADOW CAN BE FUN, BEAUTIFUL AND NATURAL… LET ME EXPLAIN.
Despite wearing mostly white, black and grey clothes, I’d describe myself as a colourful person. I love bright shades and always ‘ooo’ and ‘aaa’ when seeing stunningly smooth matte eyeshadows or looking at the reflecting glitter and colour shifts of metallic shades. For years I felt as though I was missing out: I only ever really wore ‘natural, everyday’ makeup, and I had absolutely no idea how to use bolder, brighter, colourful tones ‘naturally’ until the past couple of years.
When Kylie Jenner popped a vivid metallic orange eyeshadow with a gold reflect in her inner corner during a Vogue makeup tutorial, a seismic wave rippled across the beauty community. Suddenly, the Inner Corner Pop Of Colour was everywhere, and I believe this started the trend of makeup we’re still seeing and loving today: Fun, experimental, but ‘natural’. For me, this is when two worlds, one of colour and one of natural makeup, collided, and allowed me and others to fully understand how to love and enjoy the shades I adore, while maintaining the makeup style we felt most comfortable doing and wearing: ‘Everyday’ and easy.
Now that I’ve found my favourite ways to incorporate colour ‘naturally’ into my eye looks, I really want to share these with you, as well as the palettes I love to dive into most when dabbling in the vibrant side of makeup…
THE INNER CORNER
Of course, all the credit for The Inner Corner Pop Of Colour has to go to Kylie Jenner. This technique looks stunning, depending on which colour you choose and what other tones you use on the rest of the eye.
Simply, for all the techniques/places I’m describing, the choice of bold colour must be complimentary to the other eyeshadows you’re going to use. I guarantee you all can see whether a bright colour does, or doesn’t, work with your other shadows of choice! The easiest way to ensure your eyeshadow look will work cohesively is to use tones that are all a part of the same colour family – orange, rose, pink, purple, etc. or to pick an eyeshadow palette and choose all your shades from that palette, since (hopefully) it will have been designed to work together in a complimentary way.
By using a pencil brush, such as the 219S by MAC or the JH52 Detail Obsessed brush by Morphe from their collaboration with Jaclyn Hill, you will be able to carefully and precisely pack your brightly coloured eyeshadow into your inner corner and diffuse it out so it blends seamlessly into whatever shadow you have on your lid. You can drag the same colour onto the inner portion of the bottom lash line too if you want, however, I’d only suggest doing so if you’re using a metallic eyeshadow – matte eyeshadows can turn white when they mix heavily with the water that comes from your tear ducts.
I’d personally advise against putting a red eyeshadow in your inner corner unless you’re doing Halloween makeup, or something similar – unless you are extremely fortunate to be able to pull off a red eyeshadow here, it will more than likely make you look very tired and dramatic/angry haha.
My favourite colours to place in my inner corner are: bright oranges, such as Rule (MAC) or Juicy (Kylie Cosmetics), and purple, such as Macaroon (Anastasia Beverly Hills). I’ve never tried green, but I really want to give it a go!
ALL OVER THE LID
It can feel quite intimidating, especially if you’re tentative when it comes to colour, to swipe a bright shade all over your eyelid. However, it can look beautiful and ‘natural’ if you choose the right colour and the right tones to pair it with.
There are an abundance of brown eyeshadows in the market, all with different undertones. Instead of generalising which type of tones you should put with each type of colour, I’m going to give a couple of examples:
- Rule, a matte bright orange by MAC, all over the lid, with Saddle, a warm matte brown also by MAC, in the crease and blended along the bottom lash line.
- Macaroon, a lilac metallic purple with a warm base by Anastasia Beverly Hills, all over the lid, with Red Earth, a matte red-purple brown also by Anastasia Beverly Hills, in the crease and blended along the bottom lash line.
Like green, I’ve also never tried yellow all over the lid, but I’m so excited to try now that I’ve recently got my hands on the Jaclyn Hill x Morphe Volume II palette, which not only has a stunning bright yellow, but an array of bold and beautiful shadows, alongside some neutral shades too. If you’re just getting into colour, I think you’d love this palette.
ALONG THE BOTTOM LASH LINE
If I had to guess, this technique will probably be most people’s favourite as it’s just easy. You can do pretty much whatever you want on your lid and crease and then choose a complimentary bold colour to pack on and smudge along the bottom lash line. Again, I’d personally stay away from red, and even pink. The bottom lash line is more than likely your best chance to experiment with colours such as blue: Deep blue and turquoise are both really popular choices.
To apply a bright colour along the bottom lash line I would firstly blend a transition shade, such as a neutral brown, or whatever colour you’ve used in the crease – you could skip this step though! Then, with a pencil brush, I’d carefully start to pack/drag/blend the colour, starting from the outer corner, slowly going inwards as far as you think looks good.
Just be careful not to have too much product on your brush, otherwise the shadows will flake down while you’re applying the colour and stick to your cheeks!
I’m definitely not the best at eyeliner! In fact, I’d go as far to say I’m on the border of being pretty rubbish. Nonetheless, I give it a go when I’m feeling particularly brave, but only ever with eyeshadow, as I find it easier to control and blend out if it’s a bit bumpy. Using bold colours as an eyeliner is nothing new, but it’s definitely still fun. Dark blues and greens are very popular, but I also love to use pinky purples too with a deeper red-purple brown on my lid and or crease. You can either use an angled eyeliner brush or a pencil brush to do this.
OTHER EXAMPLES OF COMPLIMENTARY EYESHADOWS & COLOURFUL PALETTES
The Huda Beauty Lilac Obsessions Palette contains 9 shades that compliment one another beautifully. The centre shade, which is a matte shadow, compliments all the other metallic eyeshadows in the palette – this palette is a great way to experiment with purple and rosy tones. The metallic shadows are pressed very hard, meaning you will struggle to go overboard and can spend time building up the colour to the level of intensity you desire – the metallics have a fine and almost wet looking formula. The Huda Beauty Purple Haze Obsessions Palette might be a more preferred option as the tones are darker – I personally haven’t used it yet. On the product images, the matte brown in the bottom corner looks green – it isn’t, don’t worry! It’s brown, as is shown in the swatches.
ORANGE, CORAL AND YELLOW
For orange, while I’m talking about Huda Beauty, I might as well mention her Coral Obsessions Palette – I’ve personally never used it, but it looks STUNNING! Plus, it has a relatively neutral looking matte brown in the centre, which is always a good start. Another great palette for oranges is the Kylie Cosmetics Peach Extended Palette – in fact, it’s one of my all-time favourite products. I also love the Nars Afterglow Eyeshadow Palette. This formula will be preferred by people who like less ‘In Your Face’ intensity, but still want to have fun with a little bit of colour – it contains a variety of neutral tones alongside a very wearable golden orange and a pinky purple.
A BIT OF EVERYTHING
The Sunrise Palette by Natasha Denona has to be the product of the year that has gotten me the most excited to play with makeup. With a variety of yellows, oranges and purples, it’s a colourful experiment waiting to see what concoction you create. If you’d prefer something that had more neutral tones but has an incredible variety of fun tones, I think you’d enjoy the Huda Beauty Mercury Retrograde palette. On the other hand, if you want to stay completely away from blue tones, I believe the bright, bold and beautiful Jaclyn Hill x Morphe Volume II palette is for you.